Wildest Dreams Privacy Policy

We take your privacy seriously and are committed to protecting it, as indeed we are required to by law. We will only use the information that we collect about you within the restrictions placed on us by law. Wildest Dreams Book Box is based in the UK and operates in accordance with UK law. This policy tells you how we deal with your personal data, what kinds of personal data we collect, how we use and protect it, and who we disclose it to. Please do not use our website unless you are completely happy with this policy. If you do use our website, we will assume that you do accept it.  Wildest Dreams Book Box may update this policy at any time. You should check this page from time to time to ensure that you are happy with any changes.

     We may collect the following information:    
    * Name and payment details     
     * Contact information including email address      
      * Other information relevant to customer surveys and/or offers (where you allow us to do so)   

We will not collect any personally-identifiable information about you (e.g. your name, address, telephone number or e-mail address), unless you voluntarily choose to provide it to us (e.g. by deciding to use this site or by purchasing a product). By providing us with personal information, you consent to the use of it as set out in this policy.   

   We will use this data to communicate with you, answer your queries, process your order, or provide you access to specific account information and also, subject to you agreeing to receive marketing communications, to support our relationship with you and inform you on our news and special offers. In cases of suspicious activity we may use information provided by you in order to conduct appropriate anti-fraud checks. We may store and process personal information to better understand your needs and how we can improve our products and services. We may disclose personal data if we are required to do so by law. 

   We do not store credit card details nor do we share customer details with any third parties except for the purpose of processing orders (e.g. for creating postage labels and processing payments) unless you give us permission to do so, or we are obliged or permitted by law to disclose them.    

   Customers are requested to log in and keep their own personal information, such as name, address, email, billing information etc. up to date.    

 Our website is hosted and maintained by Cratejoy, an e-commerce company who specialise in subscription-based sites. Please be assured that personal data stored by Cratejoy is encrypted and compliant under the GDPR laws. Cratejoy are also currently reviewing their Privacy Policy and Terms of Service to include information on data processing, data retention periods, and EU customers’ rights to information. Cratejoy's current privacy policy is provided here and will be updated to reflect their policy changes.   

   Secure payment card transactions and associated privacy are handled by our payment provider Stripe. Their privacy statements can be found on their website. Stripe have provided comprehensive documents on their commitment to data protection within the framework of the GDPR    please read them here        

Please note that payment details including credit card numbers are supplied directly to Stripe. We do not receive or store any financial details, other than the minimum needed to trace transactions for auditing purposes.   

   We may publish and/or send links to other websites of interest. However, you should note that we do not have any control over other websites. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement.     You should exercise caution and look at the privacy statement applicable to the website in question.:   

   Cratejoy – Privacy Policy 

   Royal Mail  - Privacy Policy     

   Stripe - Privacy Policy     

      The e-commerce engine used (Cratejoy) captures customer contact details (email, postal address etc) which we use to print address labels and communicate with customers if necessary. When you access our website, we may automatically collect information that is not personally identifiable (e.g. type of Internet browser and computer operating system used; domain name of the website from which you came; number of visits, average time spent, pages viewed etc).   

   The information that we collect from you may be transferred to and stored at a destination outside the United Kingdom: for example our website is hosted in the USA. The GDPR doesn’t require personal data to be stored in Europe, only that the data is appropriately protected; please be assured that personal data stored by Cratejoy is encrypted and compliant under the GDPR. We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.   

    Controlling your personal information     

 We will not sell, distribute or lease your personal information to third parties unless we are required by law to do so.   

   You may request details of personal information which we hold about you under the Data Protection Act 1998. If you would like a copy of the information held on you please write to us.   

   Any EU customer with requests for personal data information or deletion can also contact support@cratejoy.com for assistance.   If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible. We will promptly correct any information found to be incorrect.    


    What is a cookie?     

   A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie lets you know when you visit a particular site. Cookies allow sites to respond to you as an individual. The site can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.   

    What different sorts of cookie are there?     

   Based on what function cookies have and the purpose for which cookies are used, there are four categories of cookie: strictly necessary cookies, performance cookies, functional cookies and marketing cookies.   

   1) Strictly necessary cookies: Are essential in order to enable you to move around the website and use its features. Without these cookies, some services cannot be provided – for example, remembering previous actions (e.g. entered text and vehicle configurations) when navigating back to a page in the same session.   

   2) Performance cookies: Gather information about how a website is used – for example, which pages a visitor opens most often, and whether the user receives error messages from some pages. These cookies do not save information that would allow the user to be identified. The collected information is aggregated, and therefore anonymous. These cookies are used exclusively to improve the performance of the website, and with it the user experience.   

   3) Functional cookies:  Enable a website to save information which has already been entered (such as user names, languages choices, and your location), so that it can offer you improved and more personalised functions. For example, a website can offer you local, price-relevant tax information if it uses a cookie to remember the region in which you are currently located. Functional cookies are also used to enable features you request such as playing videos. These cookies collect anonymous information and cannot track your movements on other websites.   

   4) Marketing cookies:  Are used to deliver adverts and other communications more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns. They remember whether you have visited a website or not, and this information can be shared with other organisations such as advertisers. Cookies for improving group targeting and advertising will often be linked to site functionality provided by other organisations. (For information see below 'Facebook Pixels'.)   

    How do we use Cookies?     

   We use cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.   Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not.   

   A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.   

    Google Analytics     

   Google Analytics’ terms require us to include the following wording about their policies:   

   "This website uses Google Analytics, a web analytics service provided by Google, Inc. (" Google "). Google Analytics uses so-called "cookies", text files that are stored on your computer and which allows an analysis of the use of the website by you. The information about your use of this website (including your IP address) generated by the cookie is transmitted to a Google server in the USA and stored there. Google will use this information to evaluate your use of the website, to compile reports on the website activity for the website operators, and to provide other services connected with the use of the website and the Internet. Google may also transfer this information to third parties, provided that this is required by law or if third parties process this data on behalf of Google. Google will in no case associate your IP address with other data stored by Google. You can prevent the installation of cookies by setting your browser software accordingly; However, we would like to point out that in this case you may not be able to fully utilize all the functions of this website. By using this website, you agree to the processing of the data collected about you by Google in the manner and for the purposes set out above."   

    Google Analytics Privacy Policy   

Google will not associate your IP address with other data from Google. You may object to the collection and use of your IP address by Google Analytics at any time with effect for the future. If you do not want Google to receive data from your browser when browsing pages, you can opt-out of Google Analytics here        .   

   This plug-in prevents the browser from requesting the Analytics code so that Google does not receive any data when the page is accessed. The plugin is available for different types of browsers. According to Google, the browser blocks the Google Analytics script after installation. Alternatively, you can disable the use of cookies by Google by visiting the Google Advertising Deactivation page        . Or you can disable the use of third-party cookies by calling  the network promotion initiative's disable page        .   

   For more information about Google's terms, click here        .    

 We use the “visitor action pixels” from Facebook Inc. on our website.   This allows user behaviour to be tracked after they have been redirected to the provider’s website by clicking on a Facebook ad. This enables us to measure the effectiveness of Facebook ads for statistical and market research purposes. The data collected in this way is anonymous to us, i.e. we do not see the personal data of individual users. However, this data is stored and processed by Facebook, which is why we are informing you. Facebook may link this information to your Facebook account and also use it for its own promotional purposes, in accordance with Facebook’s Data Usage Policy. You can allow Facebook and its partners to place ads on and off Facebook. A cookie may also be stored on your computer for these purposes.   You can object to the collection of your data by Facebook pixel, or to the use of your data for the purpose of displaying Facebook ads by contacting the following address: https://www.facebook.com/settings?tab=ads. 

Facebook is certified under the Privacy Shield Agreement and thus guarantees compliance with European data protection legislation        .